FAQs

What is ZUKR?

ZUKR is organic erythritol, a plant-based sugar replacement made through fermentation. It is one ingredient, with no bulking agents or fillers.

How do I bake with it?

Erythritol is about 70% as sweet as sugar. It behaves differently in some recipes, so start with a recipe developed for erythritol. Grind it finely for smoother icing and fillings. Browse our baking recipes.

What about the headlines on erythritol?

Research is ongoing. Studies have raised questions about cardiovascular effects, including changes in platelet activity, but do not establish the long-term risk from ordinary dietary use. We do not promise that erythritol prevents illness or is suitable for everyone. If you have a health condition or concerns about sweeteners, ask your clinician for advice.

For the evidence behind this answer, see EFSA’s safety review and the 2024 human study.

What if my dog or cat gets a taste?

Erythritol is different from xylitol, which is highly toxic to dogs. Published dog studies have not found the same toxicity with erythritol at the amounts studied. Evidence in cats is more limited, so we do not give a blanket safety guarantee for every pet or amount.

Keep the cakes for the humans. Bakes can contain chocolate, raisins, grapes or nuts such as macadamias that can be harmful to pets. Check every ingredient and contact your vet if your pet eats something concerning. ZUKR is sold for human food, not as an animal supplement.

Read our pet FAQ and sources.

Are there any side effects?

Excessive consumption may produce laxative effects. Individual tolerance varies; a recipe portion is not a guarantee that an ingredient will suit everyone.

Is ZUKR organic?

Our erythritol is certified by Organic Farmers & Growers (GB-ORG-02). See the product label and our certificate page.

Who is behind ZUKR?

ZUKR is a British, woman-led brand founded by Nabila Fowles-Gutierrez, a home baker, mum of three and grandmother. Meet Nabila.

Delivery and help

Available delivery options and charges are shown at checkout. For help, email contact@zukr.co.uk or read our shipping policy.