Nabila in a pink dress holding a cupcake in a sunlit kitchen with ZUKR

Discover sugar-free bliss with ZUKR

A Little Indulgence.
A Lot of Bliss.

Beautiful baking, everyday treats and a sweeter life without the sugar.

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The Sugar-Free Bliss shop

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Your recipe. Your shopping list.

Choose from 39 bakes and gather cupboard ingredients and baking essentials in one place. Pick up fresh ingredients separately.

Shop your next bake
Sugar-Free Bliss digital e-book by Nabila Fowles-Gutierrez, shown as a book and phone mock-up

A little inspiration. A lot of joy.

Sugar-Free Bliss

39 cakes, bakes and desserts by Nabila Fowles-Gutierrez. A beautifully illustrated digital recipe book for the family baking table.

£9.99, one payment. Digital delivery through Sweet Liberation.

Explore the £9.99 e-book

Cake without the guilt trip

So many of us carry a little guilt around food: the extra slice, the birthday cake, the treat we tell ourselves we shouldn't have. I'm a home baker, a mum of three and a grandmother, and I wanted cake to feel like joy again. So I rebuilt our family favourites, one by one, without the sugar.

Deliciously sugar-free. Deliciously guilt-free.

Read my story

Bake it. Share it. Bliss.

Sugar-free Victoria sponge with raspberry jam
Sugar-free salted caramel chocolate layer cake
Mum's sugar-free orange and almond cake

Why families choose ZUKR

  • Certified organic

    Organic erythritol, certified by Organic Farmers & Growers (GB-ORG-02).

  • Zero calories

    About 70% as sweet as sugar, with a clean taste and no lingering aftertaste.

  • Made for home baking

    Start with a recipe developed for erythritol. Grind it finely where the recipe calls for a smoother texture.

    Baking FAQs 
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Sugar-free recipes

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Sugar-free pumpkin spice cupcakes for Halloween

HALLOWEEN

Spooky, sweet and sugar-free

Seven bakes for your Halloween table. Explore the £9.99 Sugar-Free Bliss e-book with 39 recipes, plus four free Halloween recipe cards to print at home with purchases by 31 October 2026.

Explore the Halloween bakes
Sugar-free strawberry cupcakes

COMING IN NOVEMBER

The Founding 100 ZUKR Box

A 500g pouch of ZUKR, new recipe cards every month, the Sugar-Free Bliss e-book and our baking club, posted to your door. £19.99 a month plus £3.95 UK postage (£23.94 in total). Only 100 founding places.

Join the waitlist