Nabila in a pink dress holding a cupcake in a sunlit kitchen with ZUKR

Discover sugar-free bliss with ZUKR

A Little Indulgence.
A Lot of Bliss.

Beautiful baking, everyday treats and a sweeter life without the sugar.

Shop ZUKR Explore the Book

The Sugar-Free Bliss shop

1 6

Your recipe. Your shopping list.

Choose from 39 bakes and gather cupboard ingredients and baking essentials in one place. Pick up fresh ingredients separately.

Shop your next bake
Sugar-free strawberry cupcakes

A little inspiration. A lot of joy.

Sugar-Free Bliss

My love of baking, gathered into a book. Sugar-Free Bliss is an invitation to make room for the cakes, treats and little rituals that bring us together.

For a taste of what comes out of my kitchen, explore the recipes.

Find your next bake

Cake without the guilt trip

So many of us carry a little guilt around food: the extra slice, the birthday cake, the treat we tell ourselves we shouldn't have. I'm a home baker, a mum of three and a grandmother, and I wanted cake to feel like joy again. So I rebuilt our family favourites, one by one, without the sugar.

Deliciously sugar-free. Deliciously guilt-free.

Read my story

Bake it. Share it. Bliss.

Sugar-free Victoria sponge with raspberry jam
Sugar-free salted caramel chocolate layer cake
Mum's sugar-free orange and almond cake

Why families choose ZUKR

  • Certified organic

    Organic erythritol, certified by Organic Farmers & Growers (GB-ORG-02).

  • Zero calories

    About 70% as sweet as sugar, with a clean taste and no lingering aftertaste.

  • Bakes like sugar

    Cakes, biscuits, puddings, tea and coffee. Grind it to a powder for icing and meringues.
Shop ZUKR

Sugar-free recipes

View all
1 3
View all
Sugar-free pumpkin spice cupcakes for Halloween

HALLOWEEN

Spooky, sweet and sugar-free

Pumpkin spice cupcakes, ghostly meringues and treats the kids will actually be allowed seconds of. Free recipes for our newsletter readers.

Get the free recipes
Sugar-free strawberry cupcakes

COMING IN NOVEMBER

The Founding 100 ZUKR Box

A 500g pouch of ZUKR, new recipe cards every month, the Sugar-Free Bliss e-book and our baking club, posted to your door. £19.99 a month including UK delivery. Only 100 founding places.

Join the waitlist