Skip to content

Life is Sweet! Welcome to ZUKR!

  • Shop
  • Our Story
  • The Book
  • Recipes
  • Journal
Log in
  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • TikTok
  • YouTube
ZUKR
  • Shop
  • Our Story
  • The Book
  • Recipes
  • Journal
Log in Cart

Item added to your cart

Erythritol Science

A reader considering a newspaper at a kitchen table

Reading erythritol headlines with care

April 29, 2025

Headlines often compress complicated research into a few words. It helps to ask what a study actually measured before applying it to your own kitchen. Four questions to ask Was...

Recipe notebook surrounded by eggs, butter, fruit and baking ingredients

Sugar or erythritol? Start with the whole recipe

November 29, 2024

A single ingredient cannot tell you everything about a finished cake or your diet. The useful question is what you want to bake and what suits your own needs. Different...

Baking ingredients with eggs, butter, flour and measuring spoons

Using erythritol: a practical guide for home bakers

October 1, 2024

Good results start with the recipe. Erythritol can bring sweetness to home baking, but it is not identical to sugar in every role. Choose a suitable recipe Sugar contributes structure,...

Reading glasses on an open journal beside a bowl of white crystals

Erythritol: what the research can and cannot tell us

November 23, 2023

Questions about sweeteners deserve a clear answer. Erythritol is a baking ingredient, not a health treatment, and research into its effects continues. What has raised concern? Observational

The Sweet Revolution

Sugar-free family baking, every Tuesday.

Free recipes, baking tips and first access to the Founding 100 Box. Unsubscribe any time.

Get the free recipesJoin over 2,000 home bakers

Sweet Liberation.

Learn · Bake · Belong

Education, recipes and community for families who want to enjoy food together with less sugar.

  • Sugar-Free Bliss e-book
  • Founding 100 Box
  • Blog and recipes
  • The Sweet Revolution newsletter

ZUKR.

The sugar swap we bake with

Organic erythritol sugar replacement. Use recipes developed for erythritol for the best baking results.

  • Shop ZUKR
  • Baking tools and gifts
  • Sustainability

Help

  • contact@zukr.co.uk
  • My e-books and account
  • Delivery
  • Cancellations and refunds
InstagramFacebookTikTokYouTubePinterest

Two sister companies, one mission. Sweet Liberation Ltd and ZUKR Ltd share the same founder, Nabila Fowles-Gutierrez. When Sweet Liberation recommends ZUKR, we are recommending our own product.

Sweet Liberation Ltd

Registered in England and Wales, company no. 16051036

Registered office: 124 City Road, London, EC1V 2NX

ICO registration ZC209990

ZUKR Ltd

Registered in England and Wales, company no. 13571492 · VAT no. 399503061

Registered office: Rubis House, Friarn Street, Bridgwater, TA6 3LH

Organic certification OF&G UKP1597 · ICO registration ZB638483

Privacy policyCookiesTerms of saleCookie information© 2026 ZUKR Ltd
  • Choosing a selection results in a full page refresh.